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Who am I?

I am Pierre Hiller, and I have over 11 years of experience in Competitive Intelligence.

After getting my start in the field at Dell EMC, I joined Veeam in 2017 to rebuild their competitive intelligence function from scratch, and now lead the company's Competitive Intelligence strategy.

I am skilled at strategizing a competitive intelligence function, building it from scratch, scaling it to thousands of users, and making competitive intelligence strategic to a company.

I build competitive intelligence for a broad set of stakeholders, including Sales, Technical Sales, Product Marketing, Field Marketing, Product Management, Executives, Pricing Committees, and Channel Management.

Fun facts about me: I am French but do not like wine, I live near San Francisco, California, and run Les Gaulois, a community of 2,400+ French speakers.

What is CompetePierre?

CompetePierre is my contribution to the competitive intelligence community.

My mission is to help competitive intelligence Professionals grow their expertise and become more strategic, by analyzing competitive intelligence concepts, processes, tools, and successful practitioners. So to foster competitive intelligence best practices.

This blog is also an opportunity for me to keep learning about competitive intelligence and network with more practitioners.

The opinions expressed on this blog are mine alone and do not necessarily reflect the views of my employer.

Whom is CompetePierre for?

This blog is for those interested in competitive intelligence:

  • Non-practitioners who want to understand competitive intelligence before launching a CI team

  • Beginners who want guidance as they build their competitive intelligence for the first time

  • Intermediates and Experts who want to discuss competitive intelligence best practices

Competitive Intelligence practitioner meetup

Let's connect!

Connect and message me on LinkedIn if you want to chat, have a question, want me to cover a specific topic, or want to collaborate on one of my blog posts.

Jay Nakagawa

Jay Nakagawa - Competitive Intelligence Director, Dell Technologies

“Pierre is one of today's outstanding and brightest competitive professionals. Pierre has great intuition, analytical skills, and above all, personal ethics, collaborative mindset, and a drive to succeed."
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