These Competitive Intelligence reports will help you plan your CI practice each year.
5 useful annual competitive intelligence reports
Major actors in the competitive intelligence community publish annual reports that help competitive intelligence practitioners stay on top of industry trends.
These reports are also useful for organizations that do not have a competitive intelligence team yet and want guidance on team sizing, budgeting, and more.
Whether you are a team leader or an individual contributor, these reports will help you plan your next move.
That report is especially useful to organizations that want to launch a competitive intelligence team but do not know which team should own it, how much budget to allocate, or how many headcounts to plan for.
It also helps team leaders benchmark their competitive intelligence team's performance, with metrics such as the number of covered competitors, the breadth of gathered information, data-gathering methods, and the team budget.
That report helps team leaders estimate salary ranges that will make their offer attractive when recruiting team members.
It also helps practitioners negotiate compensation during recruitment or annual performance reviews.
The report gives salary ranges according to numerous factors, including location, job title, industry, and company size.
This report helps team leaders identify tools that may help them automate major competitive intelligence tasks.
It covers tools to gather information about the competition in the news or on social media, analyze that information, and distribute it.
It also covers conversational intelligence and win-loss tools.
This report helps organizations understand the value of investing in competitive intelligence and practitioners justify extra headcounts and budgets.
It also touches on the latest challenges, KPIs, deliverables, and the latest industry trends.
This report helps team leaders identify tools that may help them automate major competitive Intelligence tasks.
It covers tools to track, collect, store, analyze, and disseminate competitive insights, and includes a short product overview and short-term roadmap for each product.
It also provides some guidance on how to compare and select tools.
You may need a Gartner license to access the report (some CI tool vendors may give you access to it for free).
Calls to action
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Get notified when the new report editions are published
Take part in these reports by filling out the surveys that you will get from these newsletters
Tell me in the comments if I forgot an annual report!
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